Not good news for one of the DIY Networks, Direct to Consumer Interactive.
[quote84fa147745] February 16, 2006 Thursday
SECTION NORTHWEST ARKANSAS
LENGTH 217 words
HEADLINE Wal-Mart files suit against online firm
BYLINE ARKANSAS DEMOCRAT-GAZETTE
FAYETTEVILLE - Attorneys for Wal-Mart Stores Inc. filed a federal lawsuit Tuesday against an online company in Pennsylvania, claiming it is using the Bentonville-based retailer's logo to promote its products.
The lawsuit, filed in U.S. District Court in Fayetteville, alleges Direct to Consumer Interactive is using the Wal-Mart logo in email solicitations.
"The prominence of the Wal-Mart name and mark in the subject line of the e-mail offers deceptively lures customers into believing that the e-mail relates to a previous purchase or transaction with Wal-Mart," attorney Asa Hutchinson III wrote in the court filing.
Hutchinson said that Direct to Consumer Interactive is also deceiving people by promising a $500 Wal-Mart shopping card to customers who look at certain promotions.
"In order to be eligible for a `free' $500 gift card from Wal-Mart stores, consumers must sign up for a number of promotions from companies," Hutchinson said.
Wal-Mart has a licensing program for third parties who wish to utilize a shopping card as part of their promotions or marketing efforts.
This agreement restricts how the gift cards can be used.
In November, Wal-Mart attorneys filed a similar lawsuit against a Delaware company. That case is pending in federal court in Fayetteville.
This article was published 02/16/2006
LOAD-DATE February 16, 2006
And for those of you that don't know, they own ConsumerSavingCenter.
Well, if they get me my shit first I'm good )
I'd guess this will be settled out of court. CSC will take down the WalMart logo and make a donation to WalMart's favorite charity.
It really could mean anything. Sure it could kill them, but its very possible it'll be settled with no issue to us.
yeah, only time will tell. We hope for the best.