Bad News

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20-02-2006 09:55:25

Not good news for one of the DIY Networks, Direct to Consumer Interactive.


[quote84fa147745] February 16, 2006 Thursday
LENGTH 217 words
HEADLINE Wal-Mart files suit against online firm

FAYETTEVILLE - Attorneys for Wal-Mart Stores Inc. filed a federal lawsuit Tuesday against an online company in Pennsylvania, claiming it is using the Bentonville-based retailer's logo to promote its products.

The lawsuit, filed in U.S. District Court in Fayetteville, alleges Direct to Consumer Interactive is using the Wal-Mart logo in email solicitations.

"The prominence of the Wal-Mart name and mark in the subject line of the e-mail offers deceptively lures customers into believing that the e-mail relates to a previous purchase or transaction with Wal-Mart," attorney Asa Hutchinson III wrote in the court filing.

Hutchinson said that Direct to Consumer Interactive is also deceiving people by promising a $500 Wal-Mart shopping card to customers who look at certain promotions.

"In order to be eligible for a `free' $500 gift card from Wal-Mart stores, consumers must sign up for a number of promotions from companies," Hutchinson said.

Wal-Mart has a licensing program for third parties who wish to utilize a shopping card as part of their promotions or marketing efforts.

This agreement restricts how the gift cards can be used.

In November, Wal-Mart attorneys filed a similar lawsuit against a Delaware company. That case is pending in federal court in Fayetteville.

This article was published 02/16/2006
LOAD-DATE February 16, 2006


20-02-2006 09:56:10

And for those of you that don't know, they own ConsumerSavingCenter.


20-02-2006 09:58:16

Well, if they get me my shit first I'm good )


20-02-2006 10:51:56

I'd guess this will be settled out of court. CSC will take down the WalMart logo and make a donation to WalMart's favorite charity.


20-02-2006 11:05:06

It really could mean anything. Sure it could kill them, but its very possible it'll be settled with no issue to us.


20-02-2006 11:06:04

yeah, only time will tell. We hope for the best.